MIU MIU DENIM ICONS

MULTIMILLIONAIRE THAILAND

Miu Miu Denim Icons is a capsule collection of six different denim trouser shapes, each inspired by and named after the decade during which they were first created and the spirited, stylish and ultra-confident woman best known for wearing them. Few garments are more evocative of an era than a great pair of jeans, after all. By now a universal symbol of democracy in wardrobe, each person – and indeed generation - wears them in their own, entirely individual way.

Cut in heavy, dark blue denim, 40’s Lauren has the traditional raw work wear feel that characterised the then still largely functional garment way back when. By the Fifties jeans had become more of a fashion statement: 50s Brigitte features a high waist, is cut in dark denim again and cropped at the ankle, referencing the feminine silhouette of Capri pants. 60’s Françoise is a straight legged, high-waisted white denim design: by then jeans were ubiquitous, signifying youth and emancipation; as their popularity grew so the colour palette, weight and washes of denim proliferated. 70’s Jane sits low on the hip, is in pale washed denim and flared: flower power was at its height, as were bellbottom trousers, and jeans were feeling groovy. The 80’s Brooke is a unisex design, in the dark denim widely favoured throughout that decade but now whiskered to ensure a contemporary feel. Finally 90’s Kate is a mid-blue, eased, borrowed from your boyfriend pair of jeans, as effortlessly stylish and minimal as denim throughout that decade decreed.

Miu Miu Denim Icons capsule collection is available in selected Miu Miu stores worldwide from the beginning of February.

For more information, please contact:
Miu Miu Thailand Press Office
Tel: +66.2.656.1870 Mobile: +66.92.929.7822
Email: sarinrat.pinyovicharwong@prada.com