PRADA FALL/WINTER 2020 WOMENSWEAR FASHION SHOW
Milan, 20 February 2020 THE COLLECTION SURREAL GLAMOUR
Tools of glamour, uniforms of beauty. For Fall/Winter 2020, a consideration of the strength of
women, an emphasis on an inherent authority found in that which is intrinsically feminine.
Rather than a negation of identity, a celebration. The agency of women.
Progenitorial raiments of glamour and beauty serve as an aesthetic shorthand for typical
definitions of femininity - synonymous with a softness, a fragility, a sensuality. Here those
qualities are championed to be challenged, their reflection in visual rhetoric surrendering
examples combined deliberately to contradict, undermine and propose new meaning.
Paradoxically, delicacy can define strength.
Tactility and animation emphasize kinesthetic awareness: vents, layered fringes and
deconstructed pleats reveal skin, and underscore locomotion. Movement is tied to the corporeal,
to athleticism, hence to sportswear - the clothing of everyday, today. Here, that everyday is
corrupted by glamour, forms and functions challenged, shifted from practical to aesthetic.
Power can be found in pleasure: combinations of elements from this lexicon of glamour express
command, even force. Strict tailleurs are countered in their juxtaposition with lingerie
components; minaudi่res, mirrored compacts, purses and bijoux - mechanisms of female selfrepresentation
- are cross-bred with utilitarian fabrications in nylon and metal, like functional
tools. A symbol of women, flowers are a recurrent motif in varied application. The concept of the
“fur coat” is exploded, imitated through shearling or fringe, its silhouette mirrored in padded
nylon. Volume creates hourglass echoes of the eternal feminine, cinched at the waist.
Actuality is heightened, a dreamlike state discovered in the quotidian. Colors are extreme,
fabrications surreal in their incongruity. Throughout, nevertheless, there is an innate, palpable
reality - a sense of the indomitability of humanity, of nature, of the continuation of life. Clothing
mirrors the pluralism and complexity of female identities - of women embodying multiple ideas
of the ‘self’, simultaneously. They defy any simplistic categorization - they reflect the everfluctuating
rapport of women with their own identities.
For more information, please contact:
Prada Thailand Press Office
Tel: +66.2.656.1870 Mobile: +66.92.929.7822