PRADA AND UNESCO TO PARTNER ON OCEAN SUSTAINABILITY EDUCATION PROGRAMME INTERNATIONAL CAMPAIGN TO RAISE AWARENESS AMONG YOUNGER GENERATIONS
Milano and Paris, 5th February 2020 - Prada and UNESCO’s Intergovernmental Oceanographic Commission present an educational programme dedicated to sustainability and the circular economy for a network of secondary schools around the world over a period of four months - from February to May 2020.
The goal is to educate and raise awareness among the new generation about adopting more responsible and mindful behaviour towards the ocean and its resources, promoting an attitude of sustainable consumption in line with the United Nations 2030 Agenda and its 17 Sustainable Development Goals (SDGs).
The project, which follows the launch of the PRADA RE-NYLON capsule collection, underscores the Prada Group's commitment to sustainable choices. It will be financed through a portion of the proceeds from the PRADA RE-NYLON capsule collection sales, donated to UNESCO’s IOC, the world’s foremost authority on ocean science.
Lorenzo Bertelli, Prada Group Head of Marketing, said: “For the Prada Group, the promotion of culture and education is an integral part of the sustainability strategy. The collaboration with UNESCO embraces this path and translates it into a direct channel of communication with students around the world. We are proud to see the creation of an ocean awareness project from what was initially a product innovation and sustainable materials initiative".
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Prada Thailand Press Office
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